Dieux du Stade - Making of Calendar 2014 (2013)

1h 30m

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Rated
NR
Year
2013
Country
FR
Language
French
Release date
26 November 2013
TMDB
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