L'Âge d'or de la pub (2023)

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Cast (136)CrewGenresDetailsReleasesMediaAwards

Thierry Ardisson

Self

William Leymergie

Self (archive footage)

Alex Métayer

Self (archive footage)

Jacques Duby

Self (archive footage)

François Berléand

Self (archive footage)

Jean Becker

Self (archive footage)

L

Lucas Mongenie

Self (archive footage)

Maurice Lévy

Self (archive footage)

Marie-Pierre Casey

Self (archive footage)

Guillaume Gallienne

Self (archive footage)

Michèle Laroque

Self (archive footage)

Étienne Chatiliez

Self (archive footage)

Didier Bénureau

Self (archive footage)

Daniel Prévost

Self (archive footage)

Christophe Salengro

Self (archive footage)

Patrick Sébastien

Self (archive footage)

Coluche

Self (archive footage)

Dominique Farrugia

Self (archive footage)

Chantal Lauby

Self (archive footage)

Alain Chabat

Self (archive footage)

Jamel Debbouze

Self (archive footage)

Michel Leeb

Self (archive footage)

Pierre Desproges

Self (archive footage)

Patrick Bouchitey

Self (voice) (archive footage)

Thierry Le Luron

Self (archive footage)

Gérard Jugnot

Self (archive footage)

Marie-Anne Chazel

Self (archive footage)

Thierry Lhermitte

Self (archive footage)

Christian Clavier

Self (archive footage)

Michel Blanc

Self (archive footage)

Valérie Mairesse

Self (archive footage)

Alice Sapritch

Self (archive footage)

Chantal Ladesou

Self (archive footage)

Muriel Robin

Self (archive footage)

Claire Nadeau

Self (archive footage)

Josiane Balasko

Self (archive footage)

Dominique Lavanant

Self (archive footage)

Anne Roumanoff

Self (archive footage)

Valérie Lemercier

Self (archive footage)

Marcel Bleustein-Blanchet

Self (archive footage)

Lalo Schifrin

Self (archive footage)

Robert Palmer

Self (archive footage)

Claude Brasseur

Self (archive footage)

Maurice Chevalier

Self (archive footage)

Richard Anthony

Self (archive footage)

Dalida

Self (archive footage)

Gilbert Bécaud

Self (archive footage)

Sacha Distel

Self (archive footage)

Nana Mouskouri

Self (archive footage)

Charles Aznavour

Self (archive footage)

Serge Gainsbourg

Self (archive footage)

Lio

Self (archive footage)

Carlos

Self (archive footage)

Julien Clerc

Self (archive footage)

Sandy Stevenson

Self (archive footage)

Richard Gotainer

Self (archive footage)

Emma de Caunes

Self (archive footage)

Thierry Redler

Self (archive footage)

Georges Pompidou

Self (archive footage)

Roger Gicquel

Self (archive footage)

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