Behind the Screens, Hollywood Goes Hypercommercial (2000)
Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Ratings
0 fansNo ratings yet.
Reviews
If you liked Behind the Screens, Hollywood Goes Hypercommercial, you might also like…
90% match
85% match
82% match
82% match
77% match
71% match
70% match
67% match
62% match
61% match
60% match
60% match
60% match
60% match
60% match
60% match
60% match
60% match
60% match
60% matchSimilar films
