FragMANts (2019)

Karl Marx calls commodity fetish in his main work Capital the quasi-religious material relationship to products that people produce for each other in division of labour or social work. The term fetish is used to describe the attribution of qualities or powers to things that they do not possess by nature. Already in Marx' time the term fetish was used primarily in connection with animistic religions. The people in the video Fragmants worship their consumer goods like religious cult objects. The religion venerated here is that of capitalism, which reveals itself to be superficial and meaningless. The believers of this religion are only uprooted fragments of themselves.

If you liked FragMANts, you might also like…

90% match

Surplus: Terrorized Into Being Consumers

2003

85% match

Nine 1/2 Weeks

1986

86% match

The True Cost

2015

78% match

Pink Narcissus

1971

76% match

Romance in Style

2022

71% match

The Duke of Burgundy

2015

71% match

Pretty Woman

1990

64% match

Pink Flamingos

1972

60% match

All About the Benjamins

2002

60% match

Falling in Love

1984

60% match

Capitalism: A Love Story

2009

60% match

Bedazzled

2000

60% match

The Substance

2024

60% match

Eyes Wide Shut

1999

60% match

Irma la Douce

1963

60% match

Upside Down

2012

60% match

Sorry We Missed You

2019

60% match

Fading Gigolo

2013

60% match

Roger & Me

1989

60% match

Boogie Nights

1997